How to achieve goals

How to achieve goals in 12 steps by Brian Tracy

I have recently come across world’s bestselling book on how to achieve goals by Brian Tracy: Goals! How to Get Everything You Want — Faster Than You Ever Thought Possible. It’s probably the most comprehensive book on the subject I’ve read. What I loved about it is how deep into various areas Brian goes to…

Continue Reading →

5 beliefs that make a successful entrepreneur

5 beliefs that make a successful entrepreneur

Regardless of what you define as successful (be it optimistic, happy, satisfied), I believe there are certain beliefs and practices that successful people live by. This is my personal take on it. The 5 beliefs I’m sharing with you have worked for me, kept me motivated, inspired and effective. These are the beliefs that helped…

Continue Reading →

Techniques of persuasion

5 persuasion techniques from Influence by R. Cialdini

Since its release in 2006, Influence by R. Cialdini has sold in over 2 mln copies. It’s a classic for any marketer wanting to learn more about persuasion and how to use it in your business. The main concept of the book is our automatic responses. Cialdini points that there are certain stimuli that cause in…

Continue Reading →

Branding vs direct response marketing

Never ending fight: branding vs. direct response marketing

With the development of Internet and online business, one fight has become ever more fierce: what should you focus on, branding or direct response? In times when “marketing” first became a buzz word and when ad budgets took priority over other parts of the companies, branding was the one thing that guaranteed a success. Ad…

Continue Reading →

How to get more subscribers and sales by using contrast

How to get more subscribers and sales by using contrast

It takes about 8 seconds for a new visitor to decide if they want to read more or leave your page. What do you do to grab their attention in that short time window? You might have an amazing content, but if you don’t hook your reader in the first few seconds, nobody is going…

Continue Reading →

How to write headlines

How to write effective headlines

Your headline is the most important element on your website. It is the first (and often the only) thing that your visitors notice. Whether they decide to read your content or not depends on how effectively you hook them with your headline. This is why knowing how to write effective headlines is one of the…

Continue Reading →

How to overcome sales objections

How to overcome sales objections

You’ve worked so hard to create your product. Put so much heart and time. And you know your product is good. You know it will help many people. But… people are not buying it. And you end up wondering why. Here is 7 tips on how to overcome sales objections. Unless we’re talking about chewing…

Continue Reading →

Grow your website | Psychology for Marketers

5 things you need to stop doing right now if you want your website to grow

What if you are the one unknowingly sabotaging your website from growing? Remove these 5 bad practices and grow your website in no time. If you ever tried to lose weight, then you probably remember some of the basic rules: stop using sugar, stop eating junk food, don’t eat late at night. By eliminating a…

Continue Reading →

Customer care | Psychology for Marketers

Don’t ignore your customers

Some companies invest millions into acquiring a customer, but once they get him, they leave him alone and ignored. Lack of customer care is one of the biggest mistakes any company can do and a sure way to ruin your business. It is no news that selling to an existing customer requires less effort than…

Continue Reading →

Price points | Psychology for Marketers

Pricing Strategies: How “useless” price points increase sales

Setting up additional price points for your offer is one of the most effective pricing strategy in marketing. Price is never an absolute value. It is always perceived. What is $20, for example? To those who earn a lot – it’s nothing. To the unemployed one – a lot. For a car? Nothing! For a…

Continue Reading →