Power of Because | Psychology for Marketers

The power of “Because”

Giving a reason for your request can increase compliance from 60% to 90%. In the classic study covered in Harvard Magazine on how people respond to language, psychologists Langer, Chanowitz, and Blank found that adding a reason to your request can almost double your success rate. In the late 1970s, the researchers organised an experiment to…

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Color psychology for webmarketing

Color psychology for webmarketing

Have you ever got stuck with design thinking which color will convert the best? Get your personal cheat sheet on color psychology tips so you’ll never need to spend more than 10 minutes on choosing the best one! Why are colors so important? Because it’s our sight that allows us to make sense of the…

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How to change a habit | Psychology for Marketers

How to change a habit

Have you ever tried quitting smoking, exercise more, eat less, read more – but haven’t had much success? We all have habits we’d like to add to our lives as we know they would significantly improve it. And then there are those habits that are sabotaging us, and we wish we could break them. But we all…

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Paradox of choice

Paradox of choice

We all want choices – and we want to have more and more options to choose from. We associate it with freedom, so we fight to keep it. What we don’t realise is that having more choices makes us unhappy and in many cases – paralyses us from choosing anything at all. Despite the common…

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How to build customer loyalty - Psychology for Marketers

The secret to doubling Customer Lifetime Value

“It Costs Five Times More to Acquire a Customer than to Retain a Customer.” It’s one of the most well known quotes among marketers, and for a good reason. To boost your bottom line look at selling more to your existing customers rather that finding new ones. Or in other words, for the same money…

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How to build customer loyalty - Psychology for Marketers

How to build customer loyalty [video]

How many times have you heard that taking good care and satisfying your customers is the way to build customer loyalty? What if I told you that you should do the opposite? What seems logical, is not necessary how we behave. In the video below I am sharing with you an example of – what…

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Loss aversion and how much we hate to lose - Psychology for marketers

You can implement these tips to your site or you can keep losing subscribers every day. The story of loss aversion.

Imagine that one day.. … you’re in the office and you overhear you boss saying he wants to give you a raise of $400/month. How happy would you be to find out about this unexpected gain? Now imagine a different situation. You’re making a coffee when you hear your boss talking to HR manager about..…

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Using Images on Websites

How to use images on websites

Images are one of the most powerful elements on your site. If leveraged right, they can add greatly to building your business. But if used wrongly, they can undermine all your hard work. There are so many benefits and rules for using images. I know it can be quite overwhelming. So I decided to put…

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How to boost your business with videos - Psychology for Marketers

Is your website missing one of the most effective tools to boost your business?

There are many small and easy improvements you can implement on your website to increase its performance. But then there are those that can help skyrocket your business perform. And I’m not talking about redesigning or rewriting your pages. I’m not talking about anything that would require drastic changes to your site. On the contrary,…

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Tapping into old brain - Psychology for Marketers

Tapping into old brain [video]

In this video you will be taken into the secret part of a human brain… The true influencer of human behaviour. The old brain. We have in reality 3 brains, and each is responsible for different aspects in our lives. The key to successful relationships with others (and a successful business!) lies in understanding how…

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