In this video we are looking at the second part of how to get your marketing message right.
Last week you learnt about market awareness.
Today, I want to share with you how market sophistication impacts your messaging.
Market sophistication is about your competition and what other companies have already done to educate your customer. Too often companies ignore what kind of messages their target audience has already received, if they don’t come from their own teams. But the effort done by other companies has an important impact on your how you should effectively communicate your offer. Watch the video below to find how:
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