Category Archives: Human behavior

How to change a habit
Have you ever tried quitting smoking, exercise more, eat less, read more – but haven’t had much success? We all have habits we’d like to add to our lives as we know they would significantly improve it. And then there are those habits that are sabotaging us, and we wish we could break them. But we all…

Paradox of choice
We all want choices – and we want to have more and more options to choose from. We associate it with freedom, so we fight to keep it. What we don’t realise is that having more choices makes us unhappy and in many cases – paralyses us from choosing anything at all. Despite the common…

How to build customer loyalty [video]
How many times have you heard that taking good care and satisfying your customers is the way to build customer loyalty? What if I told you that you should do the opposite? What seems logical, is not necessary how we behave. In the video below I am sharing with you an example of – what…

You can implement these tips to your site or you can keep losing subscribers every day. The story of loss aversion.
Imagine that one day.. … you’re in the office and you overhear you boss saying he wants to give you a raise of $400/month. How happy would you be to find out about this unexpected gain? Now imagine a different situation. You’re making a coffee when you hear your boss talking to HR manager about..…

Tapping into old brain [video]
In this video you will be taken into the secret part of a human brain… The true influencer of human behaviour. The old brain. We have in reality 3 brains, and each is responsible for different aspects in our lives. The key to successful relationships with others (and a successful business!) lies in understanding how…

Discover 5 Secrets of Human Behavior and how to use them to increase your business [video]
In this short video I will reveal 5 secrets of human behavior and how you can use this knowledge to boost your sales or sign up rates. You will discover that a small change to your business can have great impact on your end results. That means, that without much effort, you can significantly improve…