Category Archives: Marketing strategies

How To Market Your Product Right (Part 2)

In this video we are looking at the second part of how to get your marketing message right. Last week you learnt about market awareness. Today, I want to share with you how market sophistication impacts your messaging. Market sophistication is about your competition and what other companies have already done to educate your customer.…

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How To Market Your Product Right (Part 1)

The No 1 mistake new businesses make is marketing their offer in a way that is misaligned with their target audience. This is why your research is so important. But I’m not talking about your traditional target audience research that you read in all marketing books (sorry – these are great to know but that’s…

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How To Turn Your Passion Into A Profitable Business

Are you tired of your boring 9 to 5 job? Are you ready to change careers and do what you love for a living? I made such a decision a few years ago, and I know very well the challenges that come with it. The excitement is high, but if you don’t make enough money…

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Hate Selling? I’ve Got Something That Makes Selling Easy!

Does selling scare you? Do you feel like you’re losing your strength when you’re trying to sell something? Does your confidence leave you, words get mixed up and all you can think of is to get out of there? Maybe you even think that you’d rather give the product away for free, just please don’t…

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How To Avoid The Trap of Hiring the Wrong Person

Hiring the right person can double your business in just a month. But hiring the wrong person is like burning your company’s money. It doesn’t just cost you time, money and energy – it takes your business backwards. Many business owners are scared to hire people fearing the consequences of hiring the wrong person. That’s understandable.…

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How To Say No To A Client (And Stay Professional)

Having your own business is one of the most fulfilling things. It gives tons of satisfaction, but.. it also can cause you unnecessary anxiety. Finding the next client can be very stressful. No wonder so many business owners say “yes” to anybody who comes to them with an offer. However, what I’ve realized in my…

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The Surprising Truth About Human (ir)rationality

The surprising truth about human (ir)rationality

Many people have hard time admitting that some of their decisions are not based on logic. As the video below shows, there is much more to our behavior. Even more, certain triggers can alter our experience all together. As interesting as it is to dive deep into human behavior, it is also essential to build…

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What every marketer needs to know about psychology

“Psychology is one of the 5 top elements of high performance” – Brendan Burchard Understanding psychology is an essential skill for growth – in both your personal and professional life. Only through understanding psychology can you overcome your own blocks to high performance. And only through understanding psychology can you unite people around you – be…

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How To Sell Yourself With 1 Sentence

Whenever you meet a new person, you are asked this one question. How you answer it is going to determine how you’ll be perceived by that person. Unfortunately, almost everybody gets it wrong. Not only does it cost you potential friends or clients, it also makes you forget about your own importance. Get it right,…

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How To Double Your Sales With These 12 Email Marketing Hacks

In Internet Marketing there are 2 things that make you money: your list & the relationship you have with your lists. And while building your list is costly and takes time, you can improve the quality of your relationship with your current list in a much easier and faster way. And here are 12 applicable…

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