Category Archives: Marketing strategies

How To Use Webinars To Increase Sales

My Case Study… For the last few weeks I’ve been quite busy working on a brand new project. We created an innovative product that we were launching to our list. By “innovative” I mean – something that our list has not been exposed to before. The obvious threat of it was that they might not…

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How too Many Options Cause You Sales

Do you know how many choices you make every day? And how successful do you think you are managing your choices? Even though we love having choices (more, more!), the truth is that we suffer from choice overload. As the experiments show, too many options can actually paralyze us and.. make us not choose at…

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5 Steps to Personal Branding Online

With Internet it is easier than ever to create a strong personal branding. You have many tools at your disposal, and the best part is that you don’t need to pay anything or to hire anybody to do it for you. It’s easy, free and fun to do. It is also a must if you…

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The secret theory that made Jay Abraham one of the top 5 coaches in the US

Tony Robbins calls him a genius. Daymond John, star of ABC’s “Shark Tank” calls him his mentor. And Stephen R. Covey, a legendary business guru, says he is one of the greatest business and marketing minds he has ever known. Who is this man? It’s Jay Abraham. Listed by Forbes as one of Top 5 Executive Coaches, Abraham…

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How to increase your revenue by charging higher prices [video]

Would you want to be earning more money without putting much extra effort into your business? Charging higher prices of your offer is the way to do it. However, not many businessmen know how to do it and even less think it’s ok for them to do it. This is why in this video I…

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How to use cognitive biases for effective marketing

There are certain shortcuts in our brain that can determine our behaviour… without us knowing about it! What if those shortcuts work against you? What if they block all your business efforts? You sales? Now imagine having them work FOR you. Imagine having the knowledge to turn cognitive biases from your adversaries into your allies…

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Sex and marketing

Sex and marketing: how to use sex in your advertising

If you ever wondered whether using sex in advertising helps to sell, here is the answer: it does. Actually, it is one of the strongest and most effective selling tools. The relationship between sex and marketing is a winning combination for almost any business. However, if you don’t know how to use it, you’re risking…

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Using humor in advertising

Does humor in advertising help sell more?

Does using humor in advertising and marketing help you sell more? Or should it be avoided? John Caples, author of one of the most famous advertising headlines – ”They Laughed When I Sat Down at the Piano but When I Started to Play!” said: Avoid humor. You can entertain a million people and not sell…

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Branding vs direct response marketing

Never ending fight: branding vs. direct response marketing

With the development of Internet and online business, one fight has become ever more fierce: what should you focus on, branding or direct response? In times when “marketing” first became a buzz word and when ad budgets took priority over other parts of the companies, branding was the one thing that guaranteed a success. Ad…

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