The secret theory that made Jay Abraham one of the top 5 coaches in the US

Tony Robbins calls him a genius.
Daymond John, star of ABC’s “Shark Tank” calls him his mentor.
And Stephen R. Covey, a legendary business guru, says he is one of the greatest business and marketing minds he has ever known.
Who is this man?

It’s Jay Abraham.

Listed by Forbes as one of Top 5 Executive Coaches, Abraham is a an expert in maximizing and multiplying of business assets.
In the business world he best known for his Theory Of Preeminence.

Below is the video explaining what this theory is (by the way, it’s of the must-watch videos for any businessman):

And here is the longer, full version, of his speech on the theory of Preeminence. Its about 30 min, but I strongly recommend you watch it.


What do you think of Jay’s advice? Do you agree? Share your comments below:


Leave your comment below


  • Zach

    Reply Reply January 4, 2014

    Ah, interesting. So how do you apply the Strategy of Preeminence to your blog on psychology for marketing?

    • Magda Kay

      Reply Reply January 5, 2014

      I always keep my reader in mind whenever I post something, whenever I email you and whenever I promote a product. I try to choose what I personally find of high value and what I believe will help others. At the core, this theory says that selling is not bad. But you need to be sure that your product will really make a positive impact on your audience. Don’t sell anything you don’t believe in.

  • producatori sicriuri

    Reply Reply December 21, 2018

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