The surprising truth about human (ir)rationality

Many people have hard time admitting that some of their decisions are not based on logic.

As the video below shows, there is much more to our behavior. Even more, certain triggers can alter our experience all together.

As interesting as it is to dive deep into human behavior, it is also essential to build long-lasting and profitable relationships. And even more important for marketers to successfully design their campaign.

Watch the video below to discover 3 stories illustrating not-so-rational human behavior and why you must never try to change deeply-rooted reactions.

Do you know any more stories proving irrationality of human behavior?