How too Many Options Cause You Sales

Do you know how many choices you make every day? And how successful do you think you are managing your choices?

Even though we love having choices (more, more!), the truth is that we suffer from choice overload. As the experiments show, too many options can actually paralyze us and.. make us not choose at all.

This, of course, has a profound impact on your business.

How many choices are you offering? Are you paralyzing you customers?

Below you will find one of my favorite videos on the subject. It’s a TED talk by Sheena Iyengar.

What do you think is the best strategy to offer your products so that you help your clients make a decision to buy?
Share your comments below.

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